One of the more common comments I get on my blog is that I’m too “green.” My answer to this is simple: I’m not one of those people. I am a full-time blogger, a regular foodie, and a passionate gardener. What I am not is one of those people who is into all things green, organic, and sustainable. But this is the world we live in.
This is, of course, a point that I think is lost in the discussion. I get that green is just another word for “good” in the world of consumer goods, and we all know it. But green isn’t “good”. It’s just another word for “green.
The point is, if you’re not going to believe the things that other people around you believe, you have to take the word of the one person you can trust, you can trust to be the one to believe.
Apple is not the only company that makes a good argument for this statement. Other companies include, Microsoft, Google, Amazon, and even the federal government. Each of these companies makes their products more eco-friendly, and they promote their products with advertisements like this one: “Your iPhone or iPad is made with the same exact parts that go into a new car. It doesn’t matter if it’s in China or India or Nigeria.
Just like Apple, others have made their products more eco-friendly by making them more easy to own. You can say that Apple uses the same number of recycled plastic containers that are used for all its products. It also uses fewer waste products, making it much easier to make your own iPhone or iPad.
Apple has done a lot of good work in the past couple decades. They continue to innovate, they continue to invest in renewable energy, and they continue to be more and more involved with environmental issues. This is good, because we’re currently in the midst of the worst climate crisis in history. We are also witnessing a dramatic shift in how people view the world around us.
And the Apple eco-friendly business model is the latest example of how this shift is taking place. The company focuses on products that will last a lifetime. Their customer’s focus is to be long-term owners, and they only use a fraction of the products they sell, preferring to reuse them. Apple has actually developed a system called Appleseed where they can donate unused products to environmentally-friendly organizations.
Apple is now the world’s largest manufacturer of products that last a lifetime, and it plans to do more of that. What Apple has done is to focus on creating products that can last a long time. This is another example of a company being a little less concerned with “selling” the product itself to the consumer than creating a long-lasting product that will last.
Apple’s commitment to environmentalism is particularly notable when you consider its recent acquisitions of Motorola and Nokia. Apple has already used the Apple App Store to make it easier to use apps that aren’t available through the normal store. The App Store will allow other companies, like Apple, to purchase the unused apps that are built into the iPhone and Mac.
