The way we target brands, agencies, and other stakeholders of influencers can make or break their ability to sell to us.
In regards to targeting for brands, it’s really important for brands to know what is going on in other parts of the business so they can better plan their marketing strategies. This is especially true when you’re a brand trying to build brand affinity through influencers, especially for the younger generation. I know it may sound counterintuitive, so let’s back up for a second and talk about influencers.
Influencers are people who, for a fee, make content for a brand. This content is either created by the brand itself, by a third party, or created by influencers. The problem is, influencers usually have little or no brand awareness, and hence cannot sell directly to you. Brand awareness is defined as the perception of a brand’s credibility by consumers. It is the first step for any brand to build brand affinity.
Brand awareness is one of the core elements of any brand. It’s the most important element for any brand to have. It’s a function of the brand’s reputation and trust, and it’s also an essential ingredient of any brand’s brand image.
In the current scenario, influencers are a great tool to achieve brand awareness. A brand’s fans are the ultimate product awareness buyers. A strong brand will have a steady stream of brand awareness buyers. And, the influencers who are the brand’s most loyal customers, will be the ones that will be the first ones to buy a product after a campaign.
The same case can be made for blogs, the website owners who can get their content read and spread, and the blog writers themselves. The same case can be made for YouTube channels, and their content creators. Bloggers and YouTube creators can and will also get their content read. The thing is, the more the influencer knows about a product or brand, the more likely they are to read their content and spread it.
This is a bit of a problem. Think about it this way: The more influencers are exposed to a product or brand, the more likely they are to spread it. This may be good or bad, depending on how they feel about the product or brand. If they are happy with the product, they will spread it. If they have an issue with it and think it is bad for the brand, they will spread it.
I think it’s a good idea. If you’re reading articles that are about advertising, you know that ads are about advertising, not about your product. If you’re reading an article that’s about a new toy, you know that it’s about making money, not about your product.
Brand awareness and awareness of the brand are related. If you are selling a product that is well known, people who have used your product will be more aware of your product. They will then be more likely to buy more from you. This is why I like to use the term “awareness-awareness” to mean both awareness of a brand and awareness of a product.
I have to agree with the above comment. I use the term awareness-awareness because I think that by doing so we can be more effective in our marketing efforts. If you are selling a product or service that is well-known then you will see that it gets more attention than say a product that is brand new. Brand awareness is simply awareness of the brand. The other term, which is often used, is brand awareness-awareness.
